The Code has 10 important provisions.

  • NO advertising of any of these products to the public

  • NO free samples to mothers

  • NO promotion of products in health care facilities, including the distribution of free or low-cost supplies

  • NO company sales representatives to advise mothers

  • NO gifts or personal samples to health workers

  • NO words or pictures idealising artificial feeding, or pictures of infants on labels of infant milk containers

  • Information to health workers should be scientific and factual

  • ALL information on artificial infant feeding, including that on labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding

  • Unsuitable products, such as sweetened condensed milk, should not be promoted for babies

  • Manufacturers and distributors should comply with the Code's provisions even if countries have not adopted laws or other measures.