The International Baby Food Action Network Newsletter

Ghana implements the International Code of Marketing of Breastmilk Substitutes

National measures to implement the International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly (WHA) Resolutions and other declarations and laws relating to the Code, have been instituted by the Ghanaian Government as subsidiary legislation under the Food and Drugs Law, 1992 -- effective 9 May 2000.

 



 
  Dr. Charles Sagoe Moses, the chairman of Ghana Infant Feeding Action Network, GINAN and Dr. Gandhi V. Demanya, the first Advisory Committee member of IBFAN Africa were instrumental in facilitating this important action.

The Ghana Regulations are comprehensive in their coverage, covering a wide-ranging scope and spell out the various prohibitions of promotion of designated products i.e. infant formula, any product marketed as suitable for feeding infants up to six months of age, follow-up formula, feeding bottles, teats, pacifiers and "a product so designated by the Minister.." The legislative drafters did not merely incorporate the minimum measures set by the International Code of Marketing of Breastmilk Substitutes of 1981, which contains considerable loopholes, but introduced into the text of the Regulations, many of the recommendations contained in subsequent WHA Resolutions.

International Code of Marketing of Breast-milk Substitutes

Regulations have kept pace with current developments on infant feeding and marketing trends as they have adequately included the following provisions that are mostly current:

  • banning of the distribution of free or low cost supplies
  • recommending duration of six months exclusive breastfeeding
  • excluding the name and logo of any manufacturer or distributor from informational and educational material
  • recommending the use of cup feeding
  • recognizing the benefit and value of sustained breastfeeding from six months to two years
  • banning of any pictures on product labels other than necessary for illustrating the method of preparation."

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