|Mr. Syed Aamir Raza, a former employee of Nestlé Pakistan, has documented evidence of wilfuly violations of the International Code of Marketing of Breastmilk Substitutes by the world's biggest baby milk company, Nestlé.
|Violations documented include: instructions to
give "gifts" to doctors and other health care professionals in order to
promote and encourage the prescribing of breastmilk substitutes to new
mothers; direct promotions to pregnant women and new mothers; and the use of
the health care system to promote its artificial feeding products.
Mr. Raza has documented evidence that includes original documents signed by his supervisors that:
ã encourage the purchase of various items requested by doctors and other professionals in exchange for their "continued support." This "support" enables Nestlé promotion officers to gain direct access to new mothers and their babies in hospitals.
ã record "incentive bonuses" for attaining monthly sales targets -- specifically mentioning items prohibited by the Code such as breastmilk substitutes Lactogen 1&2, Al-110, Nan, Pre-Nan and complementary foods such as Cerelac, Neslac and Nestum.
ã provide free supplies, even though these directly contradict measures adopted by the World Health Assembly stating that free supplies should not be in any way part of the health care system.
Fearful of the consequences, Aamir enlisted the help of the Pakistan IBFAN group, The Network (Association for the Rational Use of Medication in Pakistan). Since then, with the help of sister IBFAN groups, Aamir's exposure of Nestlé's wilful marketing practices have been widely publicized in the UK, Germany and Switzerland. Currently Aamir is in Canada continuing his quest to see Nestlé's malpractice exposed and to create awareness that these deadly marketing practices must be stopped, not only in Pakistan but worldwide.
In the meantime Nestlé as always denies the allegations and has commissioned an "external audit" of its Pakistani operations.