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The Code has 10 important provisions.
- NO advertising of any of these products to the public
- NO free samples to mothers
- NO promotion of products in health care facilities, including the
distribution of free or low-cost supplies
- NO company sales representatives to advise mothers
- NO gifts or personal samples to health workers
- NO words or pictures idealising artificial feeding, or pictures of infants
on labels of infant milk containers
- Information to health workers should be scientific and factual
- ALL information on artificial infant feeding, including that on labels,
should explain the benefits of breastfeeding and the costs and hazards
associated with artificial feeding
- Unsuitable products, such as sweetened condensed milk, should not be
promoted for babies
Manufacturers and distributors should comply with the Code's
provisions even if countries have not adopted laws or other measures.
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